Liz Josefsberg
Liz Josefsberg is a health, wellness and weight loss expert with over 20 years in the industry. Liz worked for 11 years as the Director of Brand Advocacy, on the science and content teams and as Leader for Weight Watchers. In 2013 she started her own consulting firm as a wellness expert specializing in behavior modification and the online education of wellness through technology.
Liz is likely best known for her hands-on involvement helping Oscar-winning actress and musician, Jennifer Hudson lose weight and transform her life. She also helped Jessica Simpson shed over 50 pounds of baby weight (twice!). Other celebrity clients include Charles Barkley, Al Roker, Katie Couric and Amber Riley.
Liz counsels both high-profile talent and everyday clients in all areas of weight loss, balance and nutrition. She is also the author of the revolutionary “Success Handbook” (2013, Weight Watchers) and “Find Your Fingerprint”, sold Nationally in all Weight Watchers locations.
Liz then wrote her first solo book published in December of 2017 to critical and industry acclaim titled “Target 100- The World’s Simplest Weight Loss Program in 6 Easy Steps”
In 2020, Liz launched her start-up that brings the book to life. Target100 is now a digital weight management platform that delivers lasting health benefits. Target100 is a unique science-based program, the first ever to combine nutrition, sleep, hydration, stress, and movement into one personalized behavior modification program that works. Target100 uses a combination of professionally led online meetings, connected devices and data, and 24/7 community support, to deliver lasting healthy weight to our customers.
Liz has spent two decades advising and consulting for companies at the cutting edge of weight loss, wellness and emerging health solutions. She consults in the wearable technology sector, creates weight loss programs for forward-thinking entities and is deeply involved in helping technology enabled weight loss and health devices come to market.
Liz’s perspective is derived from her own 65-pound weight loss success and insatiable quest for the newest information, technology and education available to help men and women achieve their goals with more ease in the everyday world. Liz has consulted for companies across the country and internationally, including one of the largest fitness chains in the U.S, Life Time Fitness, Misfit Wearables, LEVL , Life Reimagined, Optum, Vitamin Shoppe, PetTrax, Stash and Weight Watchers. Her insights on behavior modification, consumer behavior, customer service and the health and weight loss market have made her a sought-after expert in the field.
An N.A.S.M. Certified Personal Trainer and Nutrition Exercise Specialist, Liz’s deep knowledge of the role of exercise in the weight loss process is attributed to her personal journey as well as working daily in the field with hundreds of people to help them achieve their lifestyle goals. In addition to creating/producing content for the Weight Watchers website and blog, Liz lent her expertise to the development of the Company’s most successful and innovative programs to-date, including the 2011/2012 PointsPlus Program.
Liz has served as an ambassador and national spokeswoman with appearances on television shows including Good Morning America, QVC, The Dr. Oz Show, The Oprah Winfrey Show, Katie! and The Doctors, I Want That. Her background in theatre and production made her well-suited to develop and guest host a new segment for NBC’s LXTV called Weight Loss Wednesdays. In both 2011 and 2012, Liz co-hosted and appeared on episodes with Dr. Oz promoting and supporting the first-ever Dr. Oz’s Transformation Nation: Million Dollar You program as not only an expert but a celebrity judge. Liz’s perspective and counsel has appeared in various national print publications such as People Magazine, The New York Times, Ebony, Real Simple, The New York Post, Women’s World, Star Magazine and Us Weekly Magazine.
Liz is a working mother of two, with a simple mission: to educate, empower, and inspire others to live and sustain healthier lives.