Juli is an award-winning journalist with a passion for storytelling, and the founder of Lipof Digital Media. Throughout her career, Juli has covered everything from presidential elections to 9/11, interviewing everyone from Hillary Clinton to Bono and Big Papi to Big Bird. In her 20 years as an anchor/reporter, in markets across the country, Juli has been a voice for the voiceless, telling the stories of underserved communities and victims of crime, while also highlighting the heroes among us.

Most recently, Juli moved to the tri-state area from Boston, where she was host and producer of Business Spotlight at WFXT. Before joining the Boston 25 team, Juli worked with the Meredith Corporation, in New York City, as the host of Parents TV and a correspondent for the syndicated lifestyle program, The Better Show. During her time with Meredith, Juli gained extensive experience in social media marketing and brand integration working on segments for companies including Disney, Kleenex, Huggies, Betty Crocker, Beaches and 1-800-Flowers. 

In 2024, Juli founded Lipof Digital Media, a full-service digital marketing agency with capabilities that span strategy, creative content, media, research and analytics. She works with healthcare providers and business owners to increase their online presence, build brand awareness and drive growth through video production, content creation and social media marketing. Prior to launching her new company, Juli spent several years creating digital content for companies including HRC Fertility, Discovery Channel Canada, Cabot Cheese, Spartan and Vanity Fair.  

Juli began her career in news at WRNN in Kingston, New York where she anchored the 5, 6 and 10 PM newscasts. She moved to CBS4 in Miami, where she reported on crime and breaking news, NBC 7 News in Boston, as an anchor and reporter, and the Meredith Corporation in New York City. 

Early on in her career, Juli married her co-anchor, ABC News anchor and correspondent, Phil Lipof. They anchored the news together for 10 years in three TV markets, and have two children, both in college.